The Future of T&E Reporting: A Conversation with Our CEO and BTN Group | Cogent Agentic AI

PredictX CEO on Transforming Travel & Expense Reporting with Agentic AI

At a bustling Business Travel Show Europe, our CEO, Keesup Choe, had the opportunity to sit down for a fascinating conversation with Jen Bankard of the BTN Group. He candidly shared his thoughts on the importance of innovation, our commitment to the market, and what it means to be recognized as a leader in the industry.

When asked how his day was going, Keesup, fresh from two sessions — including the highly competitive Business Travel Innovation Face-Off — described it as "jam-packed."

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From Finalist to Winner: The Power of Longevity in Travel Data & Analytics

The reason for the interview was clear: PredictX was a finalist in the prestigious Business Travel Awards Europe in the Business Travel Technology Innovation, Data, and Reporting category. For us, this recognition was a huge milestone.

"It's incredibly rewarding because we've been working at this for some time," Keesup explained. We've never had a large marketing budget, instead choosing to invest heavily in what truly matters: R&D. With almost 50% of our revenues invested into R&D, we've built our reputation on a consistent track record of improving our technology.

In an industry where many companies have "come and gone," this longevity is important. The market, as Keesup observed, wants to see that you're going to stick around for a while.

The Startup Mentality: Pushing Boundaries in T&E Management

As a company that has been an early adopter of new technologies, we were asked what it takes to stay innovative. Our philosophy is simple but profound: "The best disruptors try to imagine what if this thing did not exist."

This is the very mentality that led to the creation of PredictX Cogent, a revolutionary Agentic AI platform that transforms how T&E teams interact with their data. It enables travel buyers and procurement teams to shift from reactive reporting to proactive, data-driven decision-making.

Our platform is a powerful response to the "consistent wishes and sometimes complaints from travel managers" that have been voiced for years. Cogent’s Natural Language Interface allows users to ask complex questions just like they would a person. It is not a basic chatbot or a data retrieval tool; it's a dynamic answering system that leverages a full conversation context to provide rich, intelligent responses.

Ready to see how Cogent is redefining the future of T&E management? Discover how Cogent's Agentic AI is transforming the role of the T&E Manager.

The Value of Partnership: Contributing to the Sector

For us, success isn't just about sales; it's about contributing to the wider community. When asked about the value of organizations like the BTN Group and events like the Business Travel Show, Keesup emphasized the importance of giving back.

"I've never seen it as a sales opportunity or marketing opportunity," he said. Instead, he views his participation as a chance to share information and education. This approach builds trust and helps educate the industry's participants. In his words, "If you do that well, success will follow."

This mindset has clearly paid off. Not only was PredictX a finalist in the main awards, but our new Cogent platform won the 2025 Business Travel Innovation Face-Off at the show, validating our years of hard work. The judges were particularly impressed with its conversational intelligence and its ability to act as a single source of truth for all travel data, enabling rapid, informed program adaptation.

With our focus on a startup mentality, our commitment to R&D, and a passion for helping the sector, we have established ourselves as a true leader.

Learn more about this award-winning innovation. Read the full story of Cogent's win at the 2025 BTS Europe Innovation Face-Off.

To learn more about our groundbreaking solutions, explore how you can transform T&E management with Cogent’s AI-powered solutions and see 6 powerful Cogent use cases for T&E reporting and travel data.

FAQs

Q1: What is Agentic AI in the context of corporate travel?

A: Agentic AI in corporate travel refers to an intelligent workforce of AI agents that can perform complex, multi-step tasks autonomously. Unlike a basic chatbot, these AI agents can go beyond simple commands to proactively analyze Travel & Expense Reporting, identify savings, and flag compliance issues.

Q2: How does a T&E reporting tool with Agentic AI help a business save money?

A: By providing Travel Data & Predictive Analytics, a tool like Cogent helps businesses save money in multiple ways. It can autonomously monitor for policy breaches, identify vendor upselling, and find gaps in a travel program, all of which lead to a reduction in T&E spending.

Q3: What are the main benefits of consolidating travel and expense data?

A: Consolidated Travel & Expense Data offers a single source of truth, giving companies a complete view of their spending across all sources. This unified data is essential for gaining actionable insights, optimizing vendor negotiations, and improving T&E policy compliance.

Q4: How does PredictX help with sustainability in business travel?

A: PredictX supports corporate Sustainability by providing tools to track the carbon impact of travel and by offering insights that help companies manage their programs more responsibly. Its data-driven approach allows for smarter decision-making that aligns with corporate environmental goals.

Q5: What is the biggest challenge with traditional T&E reporting?

A: The biggest challenge with traditional Travel Reporting is that it's often manual, reactive, and fragmented. Data is locked in static dashboards, making it difficult to get real-time insights and actionable intelligence needed for strategic decision-making.

Transform your T&E management today. Request a trial of Cogent today.

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