In travel we often hear how important it is to have an effective data strategy, yet how do we create one from scratch? As travel management becomes increasingly data-driven and more sources and complexity is introduced, it is more important than ever to have guidance on best practices in data - including the ideal ingredients that make up the strategy along with a method to make sure each ingredient is put to best use.
Introducing The Data Recipe - a go-to method for creating a data strategy that drives growth.
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