The Data Recipe

In travel we often hear how important it is to have an effective data strategy, yet how do we create one from scratch? As travel management becomes increasingly data-driven and more sources and complexity is introduced, it is more important than ever to have guidance on best practices in data - including the ideal ingredients that make up the strategy along with a method to make sure each ingredient is put to best use. Introducing The Data Recipe - a go-to method for creating a data strategy that drives growth.

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