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The Predict.X Platform enables data driven decision making across your organisation, background in advanced analytics not required!
Retailers today can communicate with their customers through multiple channels. For example in retail chains, there are dedicated social media channel marketers who not only ensure that they effectively spread the word about their promotions but also use these platforms to address customer concerns and to listen to customer feedback. Despite the opportunities that marketing provides, there is a constant pressure to prove its ROI, track its effectiveness and predict opportunities to drive revenues and customers for the business.
Understand impact on sales mix, ROI and incremental sales driven by your promotions and align your campaigns to maximise spend per customer
Evaluate impact of promotions on sales mix and margins
Enable direct budget requests for campaigns from store
Identify successful promotions personalised to the store
Spot upsell opportunities and develop promotional offers