Founded in 1987, Amadeus provides the technology that keeps the travel sector moving – from initial search to booking, from pricing to ticketing, from managing reservations to managing check-in and departure processes. The platform connects key players in the industry – travel agencies, corporations, airlines, airports, hotels, railways – and provides these companies with the tools to serve travellers better and to manage their own business more effectively.
We caught up with Alex Mueller – the company’s head of global sales and account management – at the Business Travel Summit in Amsterdam to discuss the benefits and challenges of data driven decision-making.

Being the largest data processor in the travel industry, we process around 700 million passengers a year. We have a lot of data that can help corporations to predict their travel better, to understand their travel policies better and to give concrete advice about how to improve traveller behaviour to reduce cost. Being responsible for corporate solutions at Amadeus, we see corporations requesting more visibility on their spend.

 

Data is getting more and more important. Until now we have been reactively looking at data. But what our customers now expect is for us to equip them with the data points to predict into the future to influence travel behaviour – to not just look backwards but to look forwards to influence behaviour with data.

Corporations are requesting more visibility on their spend.

Axel Mueller

When it comes to integrating data into day-to-day operations, one challenge is the big number of sources that corporations need to include to get a full picture. So we have large corporations with up to 50 different data sources, different travel management companies, different credit card providers and expense systems. Bringing that all into one data lake and cleaning up the doublets – that’s a big challenge still.

Data-driven companies that inspire me obviously include have the key consumer brands like Amazon.com with their recommendations. You have some cool features on the B2C websites in the travel industry like Booking.com, where they tell you if it’s a good time to book or not. Kayak also uses our technology to do those predictions about when is the best moment to book your travel. I think those technologies will also enter the corporate travel world to help corporate travellers as well to do a better job in organising their travel.